By GREG SMITH
Published: New York Times, March 14, 2012
TODAY is my last day at Goldman Sachs. After almost 12 years at the
firm — first as a summer intern while at Stanford, then in New York for 10
years, and now in London — I believe I have worked here long enough to
understand the trajectory of its culture, its people and its identity. And I
can honestly say that the environment now is as toxic and destructive as I have
ever seen it.
To put the problem in the simplest terms, the interests of the
client continue to be sidelined in the way the firm operates and thinks about
making money. Goldman Sachs is one of the world’s largest and most important
investment banks and it is too integral to global finance to continue to act
this way. The firm has veered so far from the place I joined right out of
college that I can no longer in good conscience say that I identify with what
it stands for.
It might sound surprising to a skeptical public, but culture was
always a vital part of Goldman Sachs’s success. It revolved around teamwork,
integrity, a spirit of humility, and always doing right by our clients. The
culture was the secret sauce that made this place great and allowed us to earn
our clients’ trust for 143 years. It wasn’t just about making money; this alone
will not sustain a firm for so long. It had something to do with pride and
belief in the organization. I am sad to say that I look around today and see
virtually no trace of the culture that made me love working for this firm for
many years. I no longer have the pride, or the belief.
But this was not always the case. For more than a decade I recruited
and mentored candidates through our grueling interview process. I was selected
as one of 10 people (out of a firm of more than 30,000) to appear on our
recruiting video, which is played on every college campus we visit around the
world. In 2006 I managed the summer intern program in sales and trading in New
York for the 80 college students who made the cut, out of the thousands who
applied.
I knew it was time to leave when I realized I could no longer look
students in the eye and tell them what a great place this was to work.
When the history books are written about Goldman Sachs, they may
reflect that the current chief executive officer, Lloyd C. Blankfein, and the
president, Gary D. Cohn, lost hold of the firm’s culture on their watch. I
truly believe that this decline in the firm’s moral fiber represents the single
most serious threat to its long-run survival.
Over the course of my career I have had the privilege of advising
two of the largest hedge funds on the planet, five of the largest asset
managers in the United States, and three of the most prominent sovereign wealth
funds in the Middle East and Asia. My clients have a total asset base of more
than a trillion dollars. I have always taken a lot of pride in advising my
clients to do what I believe is right for them, even if it means less money for
the firm. This view is becoming increasingly unpopular at Goldman Sachs.
Another sign that it was time to leave.
How did we get here? The firm changed the way it thought about
leadership. Leadership used to be about ideas, setting an example and doing the
right thing. Today, if you make enough money for the firm (and are not
currently an ax murderer) you will be promoted into a position of influence.
What are three quick ways to become a leader? a) Execute on the
firm’s “axes,” which is Goldman-speak for persuading your clients to invest in
the stocks or other products that we are trying to get rid of because they are
not seen as having a lot of potential profit. b) “Hunt Elephants.” In English:
get your clients — some of whom are sophisticated, and some of whom aren’t — to
trade whatever will bring the biggest profit to Goldman. Call me old-fashioned,
but I don’t like selling my clients a product that is wrong for them. c) Find
yourself sitting in a seat where your job is to trade any illiquid, opaque
product with a three-letter acronym.
Today, many of these leaders display a Goldman Sachs culture
quotient of exactly zero percent. I attend derivatives sales meetings where not
one single minute is spent asking questions about how we can help clients. It’s
purely about how we can make the most possible money off of them. If you were
an alien from Mars and sat in on one of these meetings, you would believe that
a client’s success or progress was not part of the thought process at all.
It makes me ill how callously people talk about ripping their
clients off. Over the last 12 months I have seen five different managing
directors refer to their own clients as “muppets,” sometimes over internal
e-mail. Even after the S.E.C., Fabulous Fab, Abacus, God’s work, Carl Levin, Vampire Squids? No humility? I mean, come on. Integrity? It is eroding. I don’t
know of any illegal behavior, but will people push the envelope and pitch
lucrative and complicated products to clients even if they are not the simplest
investments or the ones most directly aligned with the client’s goals?
Absolutely. Every day, in fact.
It astounds me how little senior management gets a basic truth: If
clients don’t trust you they will eventually stop doing business with you. It
doesn’t matter how smart you are.
These days, the most common question I get from junior analysts
about derivatives is, “How much money did we make off the client?” It bothers
me every time I hear it, because it is a clear reflection of what they are
observing from their leaders about the way they should behave. Now project 10
years into the future: You don’t have to be a rocket scientist to figure out
that the junior analyst sitting quietly in the corner of the room hearing about
“muppets,” “ripping eyeballs out” and “getting paid” doesn’t exactly turn into
a model citizen.
When I was a first-year analyst I didn’t know where the bathroom
was, or how to tie my shoelaces. I was taught to be concerned with learning the
ropes, finding out what a derivative was, understanding finance, getting to
know our clients and what motivated them, learning how they defined success and
what we could do to help them get there.
My proudest moments in life — getting a full scholarship to go from
South Africa to Stanford University, being selected as a Rhodes Scholar national
finalist, winning a bronze medal for table tennis at the Maccabiah Games in
Israel, known as the Jewish Olympics — have all come through hard work, with no
shortcuts. Goldman Sachs today has become too much about shortcuts and not
enough about achievement. It just doesn’t feel right to me anymore.
I hope this can be a wake-up call to the board of directors. Make
the client the focal point of your business again. Without clients you will not
make money. In fact, you will not exist. Weed out the morally bankrupt people,
no matter how much money they make for the firm. And get the culture right
again, so people want to work here for the right reasons. People who care only
about making money will not sustain this firm — or the trust of its clients —
for very much longer.
Greg Smith is resigning today as a
Goldman Sachs executive director and head of the firm’s United States equity
derivatives business in Europe, the Middle East and Africa.